Our luxury baby bags combine style, quality, and convenience for busy parents. Choose from the hands-free Chloe Backpack, versatile Stella Bag for travel, or the everyday ease of the new Harper Cross Body Bag. Packed with thoughtful features, they're perfect for modern parenting on the go.

Clever design

Pretty Brave have an experienced in-house design team creating our products. We have a design-led philosophy, where valuable customer feedback and research feeds directly into our business for product development.

Non-toxic

Our products are free of nasty chemicals (including Formaldehydes, Lead, PVC, Phthalates and BPAs) and are tested to conform to baby safety European standard EN71-3.

NZ designed

We are proud to be a 100% owned New Zealand company. All our products are designed by our talented team at our HQ in Auckland.

Fast shipping

With warehouses in New Zealand and Australia, our friendly customer service team ensures speedy delivery and easy returns for customers around the world.